Monday, December 29, 2008

Internet Marketing Tips - How Do I Start Blogging?

So, you ask - how do I start blogging?

First a bit of history is in order. Blogs were first introduced as weblogs that refer to a “server’s log file.” Web logging has, over time, basically saturated the virtual community, which has made the Internet an extremely good source of information on countless numbers of topics.

The drawback with web logging is that you will need a web site and domain name. However, all you'll need to begin your blogging activities is a blog hosting account at a blogging provider, and quite often your account setup is free of charge.

More often than not, blogs are setup by individuals for there own personal use. They write about the goings on in their lives, activities, or perhaps base their blog around a specific issue or cause that is important to them.

However, over time businesses have moved some of their operations online, and blogging has become a way for them to increase their exposure, both of their brand name as well as their product offerings.

This increased exposure is designed to improve product sales as well profit margins, since blogging has such a low cost involved as compared to the costs of traditional retail channels. Blogging has become one of the best free ways to make money online.

Using blogs, businesses are able to provide useful information to their online visitors (potential customers) that is of immediate value to them.

Once this relationship has been established, the blog can then be "monetized" simply by directing the visitor to the company's website via a hyperlink.

If you are thinking of creating a blog, either for personal or business use, here are a few tips to get you going that should help differentiate you online from the other blogs within your category.

Here’s how:

1. Determine who your visitors are

The primary purpose of your blog, even if it is a personal one, is to give voice to your message - to be heard. Therefore, keep your visitors in mind and be sure to create content that is of interest to them.

2. Dress it up

Nothing makes a blog more visually applealing than a bit of intersting grahics. If it's apersonal blog, add some pictures that you can identify with in some way - this shares your personality with readers. If it's a business blog, add some product pictures, and of course your company logo.


The purpose of your blog is to share useful insights and information, not just ramble endlessly with drivel. Always be sure your content will in some way be of value to your visitor.

4. Don't make complicated posts

Do not try and impress your visitors with your knowledge of the dictionary. Write in straightforward language that the masses can understand. This is not a college thesis - just a simple transfer of information.

Remember, many of your visitors will simply be browsing the web, and you do not want your posts to be difficult to read.

5. Involve audio or video to enhance interactivity

If your provider allows it, add some audio or video. This will enhance your blog by having your readers watch and/or listen rather than just read.

Additionally, allow your readers to comment or give you feedback. This gives your blog more of a community feel, and you'll gain insight into exactly what your visitors are looking for from your blog.

So, whether for personal or business use, blogs can be a great way to share information, get your message heard and build your network. Enjoy!

Wednesday, December 17, 2008

Internet Marketing Tips - Website Traffic Series #1

Welcome to the first installment of the website traffic series.

I've decided to begin a series of posts that will address the issue
of generating targeted website traffic, which we all know is THE
key factor facing not only internet marketers, but anyone doing
business on the web.

If you don't have the knowledge and ability to drive lots of visitors
to your website, it doesn't really matter how great your content,
pricing, etc. is......nobody will get the opportunity to see it.

Consequently, if nobody is visiting your website it will be virtually impossible for you to make money online.

Can you imagine a standard brick and mortar business opening up and doing no advertising to drive potential customers to their store?

Of course not...

That is essentially what traffic generation methods accomplish. The methods you use are forms of advertising that drive visitors to your website, which then gives you the opportunity to present your offer(s), whatever they may be.

So let's begin exploring the many options you have of driving targeted website traffic to your particular site on the web.

Increase Website Traffic - Method #1 -- Provide High Quality, Unique Content

This may seem obvious, but you'd be surprised at how many marketers forget this critical element.

The web is cluttered with low-quality, "also-ran" websites that provide little, if any, useful information to the visitor.

Set yourself apart by creating high-quality, useful, keyword-rich content that will be easy for web surfers, and more importantly the search engines, to find.

As you progress, the search engines will consider you a more valued and trusted site, as compared to others in your niche or category.

Also, as visitors come to value the content you produce they will naturally want to share the information with their friends and business audience. This will lead to those highly valuable one-way links to your site, and they'll often do this without being prompted to do so - they simply want to share a valuable resource.

Keep in mind as you create your content that if you can in some way solve some type of problem or situation that someone else has, they will love you for it, return again, and share your website with others.

See you soon with another tip to help you increase your website traffic.

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