Tuesday, June 24, 2008

The Top 3 Must Have Internet Marketing Tools

To successfully run and profit for your online business
you're going to need the proper internet marketing tools.

Without the proper internet marketing tools, you stand a
good chance of failing.

The following is a very short list of the tools you're
going to need to properly execute your internet business.

#1 - Autoresponders.

Without a doubt having an autoresponder is crucial to
doing business online.

It's one of the most powerful internet marketing tools
you'll have in your arsenal.

An autoresponder will help to automate the entire process
of following up, sending broadcast messages, collecting your
prospects data, etc.

You must have an autoresponder to business online.

Just do a search on google.com for autoresponders and
you'll have your choice of hundreds.

Personally, I have always used aweber.

They are a fantastic company, and their product and service
has never let me down.

#2 - Ad tracking software.

This is another must have of your internet marketing

Ad tracking software will help you know exactly where
and where not to advertise.

They are also a great help in running email campaigns
to your own list as they track exact clicks, sales,

This software will become vital to your success so don't
hesitate to get this up and running soon.

For a great, free tracking tool try TrackThatAd.

It's not only a fully-functioning tracking tool, but
also a business-building and educational tool as well. I
highly recommend it.

#3 - Video.

This is probably one of the most underused internet
marketing tools on the internet.

Video will help you gain the trust of your customers
and prospects.

By adding video to your website you can increase the
conversion rate by as much as 100% or more.

It's pretty easy to get set up.

All you need is a video camera and some software.

The best software to use is called FLV Producer and
makes it super easy to add video to any site.

Video can be one of the best internet marketing tools
you'll ever use once you learn how to harness it's

Using all the above internet marketing tools will help
your business succeed quicker and save you time and

Thursday, June 19, 2008

In Defense of Internet Marketers Everywhere

Recently, one of our own - legendary Internet Marketer John
Reese - was verbally attacked by Mark Hopkins at the Mashable

John is arguably one of the most stand-up, generous IM'ers out
there, and has contributed greatly to the success of many through
his quality products and fantastic content.

Rather than recap the ridiculous, unwarranted attack, I suggest
you head over to his blog (remember I said great content?) and
read his response to it.

It's not only his rebuttal - it's a rally cry for all of us who
desire success through our Internet Marketing efforts.

Go here and enjoy the read:
John Reese - Internet Marketers Attack Response

Wednesday, June 18, 2008

Free Ways To Make Money Online - The Three Best, Free Ways To Make Money Online

Everyone seems to be looking for free ways to make money online
so here are a few of the best for you to get started.

When using free ways to Earn Money Online, you should be aware
that it may not take an investment of money, but it will take
an investment of your time.

So here you go.

First you will want to start a blog. You can get a free blog by
doing a search on google.com

Also, there are many places on the web that you can search to get
free blog layouts - these can really give some personality to your

Next you will want to pick a topic for your blog.

To find hot topics, do some searching on forums related to the
topic of your choice.

Join in and find out the most frequently asked questions.

This will give you enough information to actually start making
posts to your own blog.

Once you have a topic, you will want to go to google.com and
sign up for their google adsense program, which is one of the
more popular free ways to make money online.

To make money with google adsense, you will place some code on
your blog, and list ads from google.

You will be paid a percentage on every ad that is clicked.

For more on google adsense, please visit google.com

Another one of the great free ways to make money online is by
becoming an affiliate.

Since you already have a blog and a topic, you can actually
sign up as reseller for other products and make a percentage
of each sale.

The best place to find these products is at http://clickbank.com

You can sign up for free and get access to thousands of different

Just find a product on your topic, write up a review, place your
affiliate payment link within the review and post it to your blog.

This is one of the best free ways to make money online and is used
by many people who start blogs.

There is even another free way to make money online - you can do
this by using your blog to sell advertising space.

If your blog is getting some good traffic and consistent visitors
you can charge other people for ad space.

You can place small ads at the top of your blog, or you can sell ad space
anywhere on your blog page that you find reasonable.

You can sell text ads, html ads, banner ads or any other type you
can think of.

So now you know a few free ways to make money online.

Get busy and start making some money.

Monday, June 16, 2008

Internet Marketing Tips - The Perfect Home Based Business Explained

One of the most common questions I am asked is this...

"Hey Scott, Just what the heck is the PERFECT type of
home based business".

That is a very good question, and I think it deserves
a thoughtful answer, so here it is in a nutshell.

With all of the hundreds upon hundreds of different
"earn a secondary income" offers that come into your email or snail mail box, there can be what I like to call "option anxiety".

This is where you have 35 offers that all sound and
look super, but for the life of you, you just cannot
seem to be able to pick the one that really stands
apart from the rest.

Not to worry my fine hard working friend.

With the onset of this barage, you have forgotten one
little, simple thing that will always help you decide
which home based business offer is the perfect one
for you.

What is this simple thing?

You simply choose the one offer that makes you feel
comfortable and gets you excited!

Yep, that is it.

See, in order for you to really get behind whatever
home based business offer you decide on, you must
believe in it and feel one hundred percent comfortable
with your choice.

This way you can say for sure that you will be able
to get behind your choice and make it work for the
only person that counts - and that is you.

So, remember no matter how many home based business
offers come onto your plate, choose the one that makes
you feel confident that you can get behind your choice
100% and make it happen!

Monday, June 9, 2008

Article Marketing - The #1 Use For Using Article Marketing

If you're looking for a great free advertising source then
look no further than article marketing.

Article marketing is the best way you are going to find for
free advertising.

Not only is article marketing a great, no cost way of promoting
a product or service but there's another benefit that shouldn't
be over looked.

You also brand yourself as an expert in your field or topic
that your article is about.

To make the most out of your article marketing efforts you
should make your articles between 250-500 words long.

Fill your articles with great, useful content.

Make sure your article is stuffed with a solution to a
problem your reader can relate to.

Just like the article you are reading right now is giving you the
best ways to use article marketing for maximum results.

Don't try to sell anything within the article itself.

You do the selling in your resource box at the end of your

Your resource box is nothing more than an eye catching
advertisement for your product or service.

You should make your resource box ad compelling enough to
make the reader click to your website so you can either
sell them a product or collect their name and email
address for future follow up.

Once you have your article written, spell checked, and ready
to go, you will want to submit it to an article directory.

One of the best directories is http://ezinearticles.com

You will want to write and submit atleast 1 article per day
for the best results when using article marketing.

Tuesday, June 3, 2008

Michael Rasmussen's "Mini Site Profits Exposed" Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

Most Internet marketers understand that having mini
sites is one of the fastest and easiest ways to make money
online. They don't require a lot of time, energy, or
money to set up, and once you've got one up and
running, you can sit back and just collect money from
all the sales you're making.

At least... that's how it's supposed to be, right?

The truth is that mini sites really ARE easy to set
up. They really DON'T require much time, energy, and
money to set up. So why is it that so few people
actually make money with their mini sites?

The answer is that they never learned how to actually
turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is...


Here's what this is all about: My colleague Michael
Rasmussen has just released a brand new video course
that will walk you through the process of creating a
killer mini site from the ground up, and then he'll
also teach you how to actually start making money with
it right away and into the future.

If you've been looking for help with monetizing your
mini sites, then this is exactly what you need. The
best part? The videos are FREE! I'll tell you more
about that later. First, let's talk about the videos

If you're in a hurry, you can just check the
videos out right now for free. Here's the URL:

Mini Site Profits


It's important to note that these are online videos
that you access from your web browser. Michael uses
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.

The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don't think I've ever seen someone
make videos that are this high quality before.

He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.

Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you'll
agree that he has succeeded.

Now let's move onto...


Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

If you're in a hurry, you can just check the
videos out right now for free. Here's the URL:

Mini Site Profits


This videos introduces you to the entire course, as
well as the teacher himself. You'll learn what you can
expect from the course, and why it's structured the
way it is.

Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn't come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he's talking about. By the
end of this video, you will have no doubt.

By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he's willing to relax, and trust that what you're
telling him is sound advice.


This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it's important to
pay close attention to this one.

You'll learn:

* What mini-sites are, and what makes them different
from regular content sites.

* Which businesses they work well for… and which ones
they don’t.

* The right mindset to have when it comes to creating
mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of
kicking things off, and building the foundation for
the rest of the course.


This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?

The answer is 'squeeze pages'. This video will teach

* Why using a squeeze page is far superior to other
opt-in methods.

* The single most important thing you must include at
the top of your squeeze page to skyrocket your opt-in

* The secret structure of a squeeze page, and why most
marketers get it wrong (which costs them a LOT of

* The most important to include in your opt-in process
that will make sure that people actually receive your

After watching this video, you'll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you 'take action' on. You'll be so excited about the
possibilities, that I guarantee you'll go and create
your own squeeze page right away.


Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.

Specifically, you'll learn:

* Why you need to learn copywriting, even if you “hate
to write”

* What a compelling offer looks like, and how to tell
the difference.

* How to write an eyeball-grabbing headline that
practically forces your readers to go through your
entire page.

* A simple trick you can use in your opening to make
your reader want to learn more.

There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as...


This video dives right into the individual components
of a killer sales letter. You'll learn how to create
the "secret structure" of a mini site sales letter
that makes big money. Specifically, you'll learn:

* How to create captivating body copy that draws your
reader into the sales letter.

* Bullets that force your reader to keep reading the
whole page, and makes them insanely curious and want
to buy your product

* How to take the risk off people's shoulders, so
they'll feel safe buying from you.

* How to craft your 'call to action', and get people
to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal
the deal, and flip your prospect into a buyer

This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational


Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the

This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is... once
you have this automated system set up, you never have
to touch it again.


This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective 'upselling' techniques that I've ever seen.

Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the 'size' of
your orders. You'll learn:

* The psychology of 'upselling', and how to use it
make your customer spend even more money with you.
The best part? He'll think it was his idea!

* The absolute best time to upsell your customer. This
one will surprise you when you realize how much money
you've been leaving on the table by skipping this

* 5 simple techniques to increase your profit by up to

If you've already got a mini site that's up and
running, this video will make a big difference for you
right away. Use any of these 'plug and profit'
strategies to increase your income literally


If there's one thing I've noticed that all successful
marketers have in common, it's that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.

If you've ever dreamed of having an army of motivated
sales people working hard to make you money, then
you're going to love this video. Michael will teach

* What an affiliate program is, and how to set one up
very quickly.

* Exactly what tools you need to give your affiliates
(most people miss the mark here, so pay extra
attention to this part).

* Why merely having an affiliate program is NOT enough
to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of
your affiliates.

* How to motivate affiliates to sell for you.


Let's face it... it's not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don't have to. You'll learn:

- Why people do judge a book by its cover... and how to
capitalize on that for your mini-site

- The single biggest reason people don’t buy from a
mini site, and how you can apply this 'instant fix'.

- The single biggest thing that will kill your
mini-site (it's not what you think, and making this
mistake is a surefire way to drain money from your
bank account FAST!)

- Two list building mistakes that’ll cripple your
long-term profits.


This video will walk you through the process of
designing a product line that will make you a TON of
money. There's a lot more to it than you'd think,
which is why this important concept (which was taken
from direct marketing) gets it's own video.

After watching this video, you'll understand why you
can't just have a single front end product, and you'll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from
you... completely on autopilot!

This video is a MUST for any serious marketer who
wants to make a lot of money from their online


The title of this video says it all. You'll learn
all of Michael's secrets for getting top notch
freelancers to help you create your mini site empire
in record time.

Let's face it, you can't be an expert at everything
that mini sites require. For example, it's really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product

And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.


Let's face it... it doesn't matter how great your
mini site is if you don't get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don't get the proper education.

Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you'll learn:

* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.

* 3 ways to get targeted traffic without spending a

* 2 ways to leverage the experience and contacts of
other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you're done with this video, you'll know
what to do right away to begin driving targeted
visitors to your mini site.

Wow, you get all those videos for free? Click
here to check out the Mini Site Profits Exposed
course for yourself:

Mini Site Profits


Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it's free?

If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.

Here's a breakdown of each video:


This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.

You'll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products

Bottom line... if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you're out
creating new mini sites and developing new products.
This video will show you how.


In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He'll not only teach you what to
add to your mini site, but he'll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.

Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.

You'll also learn the best places to actually put the
opt-in email form on your mini site. You'll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your

I have a hunch that you'll find yourself referring to
this video over and over again.


When you think about all the 'stuff' you can do to
drive traffic to your site, it's hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.

Once you master these four, you'll never have to
wonder what you should do when you start a new mini
site. You'll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!


In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you'll want to pay extra close
attention to this one.

Think about it... if you're going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you'd want to make the most amount of money
possible from it.

In this video, you'll learn:

- How changing one sentence on your mini site could
double your profits easily.

- How to instantly increase the dollar amount of your
average order (which puts more money into your

- The one thing you must add to your 'download page'
that will instantly increase your income (with no
extra work, once this thing is put into place).

- How to turn your actual product into a money making


Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen's
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to

Michael believes that it's important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he'll gladly do it for free... just to win you

So go ahead and check out Mini Site Profits Exposed
right now, and see what all the fuss is about. I
highly recommend that you upgrade to the deluxe
course as well. Here's the URL:

Mini Site Profits

Scott Cofer

Monday, June 2, 2008

Internet Marketing Tips - Take Baby Steps To Home Business Success

Starting, and then running, a successful home business
is a dream and a goal for many of you.

Many times this goal seems to be as unattainable as
you walking on the moon.

With the everyday tasks and responsibilities that are
put upon you, it can be hard enough to just make it
through your day without a headache.

So how in the world are you suppose to be able to
focus some of your energy and time to make your own
home business a success?

Here is how...

We live in such a fast paced society, that we expect
immediate results and affect for most of the goals
that we set and the tasks we perform.

For instance, when you purchase a meal at a fast food
restaurant, you usually get your results back fast.

The result being that you satisfy your hunger right

Well, starting and running a home business is definitely
not like that.

So how do you find the time to achieve home business success
and see results as quickly as possible?

Here is your answer: "Baby Steps"

Yep, take baby steps to make your home based business a
rewarding and profitable success.

Slow down. Do not expect "overnight wealth".

It is just not going to happen that way.

You must have the conviction to stay your course and
have the patience to see your goals come to fruition.

In addition, consider relying on God to give you guidance
and patience during the process of building your home based
business. You may even want to try and find a stable and
solid online Christian business to pursue.

Take baby steps by defining and reaching small tasks
for your business on a daily basis.

You can't do everything at once. It is impossible.

Take your time and enjoy what you are doing.

Remember why you wanted your own home business in the first
place... to have and enjoy the freedom.

Once you understand that taking baby steps can and
will work, only then will you realize the beauty of
home business success.